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In February and March 2012, CMHC completed an on-line survey of 3,502 recent mortgage consumers—all prime decision-makers—and the result is a unique perspective on attitudes and behaviours. CMHC has conducted this survey since 1999.

Key findings from the 2012 report:

  • Consumers are looking more to the Internet for mortgage information and use of social media is also growing
  • Recent buyers continue to rely heavily on mortgage professionals and others for advice and information on a range of mortgage related topics
  • Recent buyers are exploring their mortgage options and are actively engaged in the mortgage process
  • Mortgage brokers and lenders both continue to do well in terms of share and loyalty
  • Post transaction follow-up continues to be an important factor driving client satisfaction and potential future business
  • Recent buyers report taking actions to pay down their mortgage sooner
  • While there are positive indicators regarding the financial literacy of recent buyers, there is room for improvement
  • First-time buyers differ from other mortgage consumers and have some unique needs

2012 CMHC Mortgage Consumer Survey 2012