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ING Direct is one company I look up to for the culture they have built online through social media. This culture starts from the top with their CEO, Peter Aceto who tweets as @CEO_INGDirect right down to their local “cafes” which have become a hub of activity for local clients through tweetups and community events.

It’s no surprise that ING Direct has also just been named one of Canada’s 10 Most Admired Corporate Cultures by Waterstone Human Capital.

In this video ING Direct Canada’s CEO Peter Aceto reveals the skills that have helped him as a leader, and the benefits of being an underdog.