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Reading Recommendations | Scott Dawson
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On a recent Hangout with industry colleagues I quickly mentioned a few of the recent books I have enjoyed reading. I’m mostly a non-fiction reader and enjoy reading books on marketing, business, social media.

In no particular order here are some of the books I’ve enjoyed. It’s by no means a complete list and I’ll update and add to the list from time to time as I find other great reads worthy of sharing.

If you have any recommendations that you think I’d like let me know in the comments.


UnMarketing by Scott Stratten

I had the opportunity to see Scott speak during his UnMarketing Book Tour last December. The full day session included a copy of his book. If you are new to social media this is definitely a great read.



Sociable!Sociable! by Steve Jagger & Shane Gibson

I’ve had the pleasure of meeting Steve Jagger & Shane Gibson at many Social Media events in Vancouver, most recently during Social Media Week. A great read for small business owners looking to make the move into social media. The book is an easy read and a great resource for those new to blogging and social media.



GroundswellGroundswell by Charlene Li & Josh Bernoff

Groundswell is more statistics driven. It covers in detail the motivations for why people participate in blogs, Online Ratings/Reviews, and Online Community Forums. It will also help you analyze where your target market will participate best with your online efforts. A more advanced read for those who are more interested in statistics of online and social media marketing.


Onward BookOnward by Howard Schultz

A good business book by the CEO of Starbucks, Howard Schultz. The book covers his return to Starbucks and how he moved the company back to profitability while returning back to the company values he helped build previously. While I did find it a little bit promotional , I did enjoy how the book covers how the Starbucks stores evolved as the company grew but also how they went back to their roots once the CEO returned.


Age of Persuasion  The Age of Persuasion by Terry O’Reilly

Originally a CBC Radio Show, The Age of Persuasion offers insights into the ever changing world of marketing. The book discusses how advertising has affected our lives and society and how through advertising evolution where we stand now in what’s effective advertising. If you would enjoy some of the history of advertising this is a book you’ll enjoy.


Steve Jobs Biography  Steve Jobs by Walter Isaacson

I’ve just started reading this but so far a very insightful read on Steve Jobs and Apple Computer.