Listen to the broadcast
Jackson posted the broadcast online on SoundCloud and if you fast forward to about the 1 minute mark you can catch the part on RBC outsourcing.
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Will people switch from RBC?
After Jackson mentions my splash page, John Gormley questions whether all the chatter about RBC on the various social media sites and Twitter in particular will have any effect on RBC’s bottom line and if people will actually switch their mortgage from RBC.
John goes on to mention how people on social media are easily distracted, and with short attention spans are quickly on to “the flavour or the next hour”. I agree with a lot of the statement he made and I actually discussed this in the e-newsletter I sent out this morning. If you want to hear my thoughts on how we can do better, sign up below and I’ll send you a copy.