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Sun Life Financial Golf Industry Pro Series | Scott Dawson
(778) 668-9320 [email protected]

Yesterday I had the opportunity to get out of the office early to be part of a panel discussion on Social Media for the Sun Life Financial Golf Industry Pro Series at Golden Eagle Golf Club in Pitt Meadows. I was joined on the panel by Cadi Jordan of Jordan Consulting and Colin Sprake from Make Your Mark Training & Consulting.

This event was hosted by Jeff Cieko from CK Golf Solutions and Derek Stroken from Sun Life Financial. I was invited to speak with the other panelists over lunch to a group of Lower Mainland golf industry professionals and golf course managers on how I’ve used Social Media to build my business, share some best practices and also give some insight as a golf enthusiast from outside their industry, some of the things that golf courses could do on various social media outlets that could engage with their target market better.

I some Twitter best practices, how I use Google+ Hangouts and my thoughts on email marketing.

In all we spent about an hour and had an excellent discussion on the various Social Media tools available and also answered some great questions from everyone there. If we didn’t have tee times to make we could have easily talked for longer.

A Hard Day at the Office

It was a scorching 33 degree day at Golden Eagles Golf Club but that didn’t stop us all from teeing off after our discussion. Golden Eagles offers 36 holes for golfers on two courses. This was the first time I had ever played there and we played on the North Course. I think I’ll need to make another trip out there to try the South Course sometime.

Derek Stroken, Colin Sprake & I at the First Tee

The pros tee’d off first then Derek, Colin and I followed behind and although we tossed out our scorecard after the 4th or 5th hole had a great time at the course.

Closest to the Pin

Closest to the “Pond”

We learned one thing about following a group of pros. It’s next to impossible to win the “Closest to the Pin” on one of the Par 3’s. I settled for closest to the pond.

Golden Eagles Golf Club

Golden Eagles Golf Club Fairway

Cadi and Tara who were just behind our group stopped golfing after the first 9 holes then hit the clubhouse. With the day being so hot, I can’t blame them. By the end of 18 holes we were all done and ready for snacks and a drink on the deck of the clubhouse to end a great day of golf.

Connect with the Pros

Part of the discussion from earlier in the day was how to build engagement on each of the golf courses social media outlets. I’ve listed the participants from this event I had the pleasure of meeting and have linked to all of their golf courses and social media accounts.

If you’re a golfer I encourage you connect with them online and the next time you’re at one of their courses checking in for a round of golf ask the Pro Shop if they are around and introduce yourself. There’s no better way see the benefits of social media than to take online, offline.

Jeff & Tara Ciecko, CK Golf Solutions | Facebook Page | Twitter
Michael Mather, General Manager, University Golf Club | Facebook Page | Twitter
Scott Cranston, Head Professional, University Golf Club | Facebook Page | Twitter
Mike Smedstad, General Manager, Mayfair Lakes Golf and Country Club | Facebook Page | Twitter
Jamie Baxter, General Manager, Golden Eagle Golf Club | Facebook Page | Twitter
Don Mark, Head Professional, Burnaby Mountain Golf Course | Facebook Page
James Presnail, Head Professional, Gleneagles Golf Course | Facebook Page
Alex Doucette, Golf Shop Manager, Fraserview Golf Course | Facebook Page | Twitter
Tom Doull, Golf Shop Manager, Morgan Creek Golf Course | Facebook Page | Twitter
Graham Rudd, Business Development Manager, West Coast Golf Group | Facebook Page | Twitter
Troy Peverley, Regional General Manager, West Coast Golf Group